The Impact of Web Design on Your Business
Having a website is important as it represents your business online. However, there are many factors to make a website achieve its full potential. With that said, a professional web design is a great investment that positively impacts the product or service that you are trying to market.
What is Web Design?
Web design is the process of creating a website that highlights the importance of usability and aesthetics.
This includes different components such as layout, presentation of graphics, aesthetic elements, user interface, user experience, content, and search engine optimisation.
The goal is to create a website that is easy to use and appealing to your target customers and has potential for ranking in search engines.
What Is the Importance of Web Design?
Web design is an excellent investment for your business because it will directly impact how customers perceive your brand and how their experience will be upon landing on your website.
Keep in mind that with consumers searching the internet first, your website is their first encounter with your business.
It is a factor that can help put you above or below your competitors. A professional web designer can help you build a website that is custom-fit to your business goals.
Can I Use a DIY Website Instead for My Business?
One of the most frequently asked questions of businesses is this: Can I opt for DIY websites instead? There are plenty of website builders that offer Do-It-Yourself websites or templates at low cost or even for free.
Some examples of these website builders are Wix, Shopify, Weebly, and Jimdo. How they generally work is that first you sign up for an account, choose a template, upload your content and graphics, then use the drag and drop feature to arrange elements on your website.
The main advantage of using website builders is that you can have a website almost instantly for free or at a low price. The low price tag may look great, and it all sounds too easy and simple.
THE PRICE TO PAY FOR USING CHEAP WEBSITE BUILDERS
First of all, a website done by a non-professional will not take into account the important elements that are crucial to an optimised website. This can affect your searchability and ranking in search engines.
Take for example a website’s page loading speed. A non-pro trying to build his website does not know that a webpage must load in less than 3 seconds. This is among many other disadvantages of DIY websites.
Also, free or low-cost website builders are locked platforms. These come with limitations that are disadvantageous to your business.
Cheap websites come with ads
For instance, if you choose to build with Wix, expect to have ads on your website. To be able to get rid of ads, you must pay for a higher-priced monthly plan.
Ads can be very distracting or overwhelming to your customers. A survey shows that 64% of ad blocker users say that they find ads too intrusive. Majority of users do not like ads.
Limited design and template
Another important disadvantage is that templates limit design creativity. Although the drag and drop feature may sound easy, it is actually an obstacle to creating the exact design, look, and feel that you want for your brand.
There is also a limit on the designs of templates being offered, especially for free plans. A user of a cheap website builder found and shared that the template choices are limited and poorly designed.
You also run the risk of having a different business website look exactly like yours because you may have used the same template.
Using a cheap or free website does not allow you to use a custom domain. Instead, your website address will appear as “yourwebsite.wix.com”.
The free URLS or subdomain that come with these website builders do not sound professional, which is not ideal for business use.
Even if you avail of paid subscription from website builders, storage is still limited. This is a challenge especially if you use a lot of media – images and videos – or when your business expands in the future. If you use a lot of these resources, your website can shut down.
Poor Search Engine Optimisation
Web design affects your website’s discoverability. Search engines such as Google prefer websites that are user-friendly.
Additionally, a cheap website builder limits how you can optimise your website, and this is especially disadvantageous to companies that want a long-term investment.
Websites on web builders can slow down during peak times. This will affect website performance and uptime reliability because it relies on the provider’s server.
Locked platforms like Wix and Shopify are also heavy. This means that page loading time is slow because these sites come with many elements that may not be useful.
On the other hand, a professional web design has many advantages.
Benefits of a Professional Web Design
A professional web design takes into account all elements that comprise a great user experience. And an excellent experience will lead to more conversions.
There is actually more to website design than an easy drag-and-drop of content and clicking “Publish”. The process of creating a professional, appealing, and credible website consists of conceptualisation, planning the site structure, and execution.
It is best to work with an experienced and skilled web designer because your business depends on it. After all, your website is a major marketing tool. How can a professionally-designed website positively impact a business?
Imagine your website as your storefront. A customer comes in and takes a look at your design. Research shows that it only takes less than 15 seconds for your brand to make an impression.
According to a study done at Stanford University, 75% of users base a company’s credibility on visual design alone. Poor web design can drive your customers away.
User Interface (UI)
User Interface refers to the overall look, feel and presentation of your website. Website designers work on the interface not only to make it appealing, but to also make sure that it is functional and comfortable to use.
This is one of the most important elements of a website. Navigation should be easy to find and understand. This will help your customer explore your website.
Poor navigation usability and design can also lead to page abandonment, or what is called a bounce. And a high bounce rate impacts your ranking in search engines, most notably, Google.
This also includes how your website is easy to use across different platforms or devices. Not all automated websites work well on different platforms.
With a great user interface, it can effectively engage your customers and definitely bring more conversions for your business.
A web design professional knows this and puts prime importance on user interface for easy navigation.
User Experience (UX)
A study by The Gomez Report shows that 88% of users are less likely to return to a website after a bad experience. Your customer has to have a positive and easy experience interacting with your website.
User Experience is all about improving ease of use to enhance customer satisfaction and retention. And one of the most important elements of user experience is page loading speed.
It also encompasses usability, functionality, accessibility, efficiency, and credibility. This also works hand in hand with User Interface.
With experts of web design, they know how to optimise images and videos so that they are still appealing yet not heavy on resources. A fast loading of a page and your overall web design will improve over-all user experience.
Your competitors are most likely already investing in web design. Having a website that looks cluttered and poorly-presented will definitely drive potential customers to competitors.
An expert web designer can provide you a high-quality website that will help you stand out from the competition.
Content and Visual Elements
There is a study that says 38% of users stop engaging with a website that is unattractive. This includes content, visuals, and graphics.
The most common challenge however, is having visuals that are appealing yet light enough so as not to drag down page speed. Only professional web designers know this and are able to use appealing visuals that are still light on resources.
Branding will identify you from other businesses, especially your competitors. Consistency is highly important to avoid confusion and to build a sense of trust with your clients.
Poor branding techniques can negatively affect your business growth. A skilled web designer will understand what a company needs and create a strategy that will properly present the brand.
Scalability is another benefit of having a custom-made website that you cannot get with automated templates. You can scale your website as your business grows. Custom features can be built on the website and can make it easier to manage.
Better Search Engine Optimisation
A great web design means better search engine optimisation. You want your business to rank and become visible to your intended customers. Generally, custom websites are designed for SEO.
This is important because based on studies, only those that land on the first page of Google will get 90-100% of customers. With a professionally designed website, you are off to a great start.
It is a given that in this digital age, having a website is necessary as it represents your business online. However, it has to be the right, optimised website.
DIY websites not only negatively affect user experience, they also are not optimised for search engines. And Search Engine Optimisation is crucial to get more leads which can turn into conversions.
At Complete Website Services, we understand what it takes to have a website that is robust, dynamic, customised to your business goals and optimised for search engines. Contact us today and let us build you a professionally-done website that your business deserves.