Is SEO Really necessary?
Times have changed, we once used a phone book and let our fingers do the walking to find business’s and services. Today we use a computer, smartphone or tablet and surf the net to search for business’s and services. But even in the good o’l days savvy business would get creative to have their listing on the first page at the top of the list. I always remember Aaardvark removals, I don’t know if they’re still around but back in the day they were the first listing on the first page in Yellow Pages for removals. Because the listings were entered alphabetically the extra A in the Aardvark placed them in front of everyone else.
These days savvy business owners know that for customers to find their business they need to be found on the most popular search engines, such as Google, Bing, and Yahoo. These search engines can return a list of websites matched to the search criteria entered in seconds. Furthermore, the lists returned are targeted so that potential customers are being directed to the websites they are interested in. What a powerful tool for business! However, many business’s don’t take advantage of this.
Search engines need to be able to find your website or your business will be missing out on opportunities to drive customers to your site.
How do search engines find the right websites?
Ranking is the search engines method of returning relevant websites. The search engine will look for sites that appear popular, it assumes that the more popular a website is, the more valuable the information it contains must be. This can be achieved by using a number of key factors such as Keywords, Backlinks, content and Organic visits to name a few. Other ways to drive traffic to your website is through social media and display ads. However, the main method of finding the right website is through search engines.
Many business owners view SEO as an extra cost to building a website and unnecessary, but the reality is it’s the best investment they could make. Statistics have shown that search engine traffic can influence a firm’s success.
So why do I need SEO I have a great website?
Search engines are smart, however, they still need help. The algorithms search engines use are constantly changing to improve how they return better search results for users. With the right SEO strategy in place, search engines can drive potential customers to your website as well as build brand awareness and credibility.
SEO is a complex undertaking with the sole purpose to help boost your rankings so that searchers will find your website. Business’s who invest in SEO have an advantage of those who ignore this valuable tool.
You don’t want to be that guy do you?
SEO is, in fact, necessary in today’s marketplace.